New Titleist AVX Balls Reviewed
The AVX is Titleist’s newest ball, but it’s only available to purchase in certain markets in Florida, California and Texas.
Some consumers are trying to cash in on the limited release, as some are available on eBay for $26 per sleeve or close to $70 per dozen. If it’s not on e-Bay, you’re out of luck if you’re looking to purchase online.
According to the AVX packaging, the golf balls will have a new, “high speed,” low-compression core that’s designed for a softer feel and more distance. There is also a “high flex casing layer” to enhance speed and control spin. The “GRN41 urethane cover” is said to deliver control, soft feel and durability. In other words, this ball is designed for golfers seeking a premium performance golf ball with an emphasis on long distance and soft feel.
The AVX golf balls also features a dimple pattern that’s much different than the Pro V1 and Pro V1x golf balls. According to the packaging, it’s a “352 tetrahedral catenary dimple design” to make it the ball better for flight consistency. Not to mention, there’s going to be two-color options for the AVX: the traditional white and in yellow, which is a first for Titleist in the tour performance category.
Titleist is trying to capitalize on the segment of the market that clearly desires a softer ball with low compression offerings. Chrome Soft was a huge success for Callaway and ever since then, other companies have been making feel changes to appeal to a preference driven golfer.
There are some downsides to consider, but it all depends on your preference. To get softer feel you’re going to lose some greenside spin.
You’re also going to be paying more money for the AVX. According to MyGolfSpy, the AVX is going to be on the same plane price-wise as the Pro V1s, meaning you’re looking at close to $50 per dozen, or for those eager to get the AVX balls ahead of time, you’re looking at paying $60-$70. So far, then, the AVX won’t be seen as a cheaper alternative to the Pro V1. It’ll be seen as a performance option that holds its own, but can be considered to be on the same level as the Pro V1.
If you never found a specific Titleist ball that you really loved playing with and if you’re willing to give up just a little bit somewhere else to get the soft feel you’ve been looking for. maybe the AVX is worth a shot.